19-05-2021

An Excellent Streaming Music Service. Simply put, Spotify is an excellent streaming music service that wins PCMag Editors' Choice award. It has tons of great music, exclusive tunes, and podcasts.

In this piece, Seth Reslar explores how the Spotify's new podcast creation feature can be taken a step further to create a Spotify-based radio show by combining the podcast and song saving feature into one.

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Radio

Guest post by Seth Resler of Jacobs Media Strategy

From time to time, I discover a way to do something that I don't immediately understand the practical use for. In that spirit, here's a tutorial for something that no radio station may actually want to do…

Spotify has recently introduced the ability for users to add specific podcast episodes to playlists. This means that in addition to letting users create a collection of their favorite songs, they can now also do the same with podcast episodes. They could even mix the two.

This raises an interesting possibility: Anybody can now create their own radio show by combining episodes of their own podcast with songs on a Spotify playlist if that podcast is broken into “DJ breaks” that are designed to be used in between tunes.

Until now, this has been a challenge. There are nearly insurmountable hurdles to using popular music in podcasts (though PodcastMusic.com hopes to change that next year). But now, it's possible for the average joe to play DJ with actual songs. Here's how you can do it:

1. Create a podcast with a single destination: Spotify.

Normally, when you create a podcast, you take the RSS feed from your hosting company and submit it to as many directories as possible: Apple Podcasts, iHeartRadio, Stitcher, TuneIn, etc. In this case, however, we're going to create a podcast with only one destination: Spotify.

2. Upload each “DJ break” as an episode.

Record a series of short “breaks” — introductions to each song on the playlist — as separate audio files. Upload them to your hosting service.

3. Create a playlist in Spotify and add your songs.

In Spotify, go to “Your Library” and click “Create Playlist.” Name your playlist. You can even add artwork and a description to your playlist. (I found this easier to do using Spotify's desktop app.)

4. Add your podcast episodes to the playlist.

Click on the “Search” button and search for your podcast. Click on the three dots next to each episode, then add each of the episodes to your playlist.

5. Sort your playlist.

Click on “Your Library” and then click on your playlist again. Click the three dots at the top of the screen and select “Edit Playlist.” (Oddly, you don't want to sort your playlist by clicking “Sort Playlist.”) You can change the order of the songs by grabbing them by the three lines and dragging them into the order you want.

6. Make your playlist public.

Return to your playlist, click the three dots in the top right corner, and click “Make Public.” Now, anybody with Spotify can access your playlist.

7. Redirect with a vanity URL.

Spotify Create Station

Find and copy the link to your playlist. In the Spotify mobile app, you click the three dots in the top corner of the screen, click “Share Playlist,” then click “Copy Link.”

Register a memorable domain name (I used “detroitplaylist.com”) or use a sub-directory of your existing website (such as “wkrp.com/localmusicshow”). Redirect this URL to the Spotify playlist link that you copied.

Now, you've got a convenient link that can be shared and promoted. For example, I have created a Spotify playlist at http://detroitplaylist.com.

You can imagine updating this playlist on a daily, weekly, or monthly basis to create new “radio” shows.

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Complications

The ability to create playlists this way relies on some newly unveiled Spotify features, and is not using them in the exact way that they were intended, so it doesn't work perfectly. Here are some of the challenges I ran into:

  1. The process is slightly different depending on whether you're using the desktop version of Spotify or the mobile app. In some cases, I had difficulty figuring out how to do every step of this on one device or the other, and had to rely on a combination of the two. That may change over time.
  2. The playlist doesn't sync instantaneously between the desktop and the mobile app. Sometimes, I would make a change in one and not see it reflected in the other, which is problematic when you're relying on both to get the job done.
  3. While the desktop version of the app shows a big green “Play” button, the mobile app version's primary call to action is a “Shuffle Play” button. Of course, if people shuffle the songs, the DJ breaks will lead into the wrong songs, defeating the purpose of the playlist.

Ok, but who would do this?

This is a neat trick, but in reality, who's actually going to do this? I can see cases where an out-of-work DJ does it to stay on top of their game, or somebody looking to break into the industry does it as a resumé showpiece. A DJ with a specialty show, such as a new music show or a local music show, might want to do it. An air personality who is known for their in-depth musical knowledge may also want to do it. Or, you could create “pop-up playlists” for special occasions, such as Lollapalooza or the Grammys or the death of a big artist.

Of course, most radio stations will understandably be reluctant to promote this type of playlist, because if people are listening to Spotify, they're not listening to the radio station. I get it, and that's why I don't know what the practical use is for this feature. But it exists, and I thought you would want to see it.

Seth Resler: Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 20-year broadcasting veteran who has worked behind both the mic and the programming desk in major markets, including New York City, Boston, Seattle, St. Louis, Providence, and San Jose. He left radio in 2006 to enter the world of online marketing. But he kept returning to the broadcasting industry, teaching radio stations how to apply the online marketing techniques being used by Silicon Valley companies. He writes a weekly column on AllAccess.com, offering internet strategies for radio broadcasters. In 2015, Seth joined us as our Digital Dot Connector, helping radio stations combine all of their digital tools into one overarching strategy.

What is Spotify Radio?

Spotify Radio is a function of Spotify that lets you create your own semi-custom radio stations. Basically, you start by picking a song, artist, album, genre, or playlist that you like. Then, Spotify will play that song (or a song from the artist, album, genre, or playlist that you chose), and then play a random sequence of songs that are from similar artists or genres.

Spotify Radio Apple Tv

You can then either like or dislike each song that you hear. Based on how you rate what you hear, Spotify will play more songs that are similar to the ones that you like, and avoid songs that are similar to the ones that you don’t like.

Spotify free airplay 2. AirPlay is Apple's proprietary system that allows you to stream audio or video from an Apple source - iOS, HomePod or Mac computer - to another device over a home network. Now, AirPlay 2 expands. Buy the Samsung Galaxy Note10/Note10+ and get 6 months of Spotify Premium for free. With AirPlay 2 available on select 2018, 2019, and 2020 Samsung TV models, you'll be able to stream shows, movies, and music, and cast images from all your Apple devices directly to your TV. Airplay 2 in Spotify What do you think of the idea when the release of IOS 11 with the Airplay 2 this function is also integrated into the Spotify app. This could then be several airplay loudspeakers as well as Airport Express to be played to connect several rooms.

In other words, you can use your Spotify music collection and Spotify Playlists to keep the songs you already like in order, and use Spotify Radio to discover new songs that you might enjoy. You can even use your music and playlists to power Spotify Radio, making its recommendations even more accurate!

Artist Radio Spotify App

How does Spotify Radio work?

  1. Open the Spotify application on your device of choice and log in.

  2. Click Radio in the left-hand menu.

  3. In the top-right corner of the main window, click New Station.

  4. This will cause a search window to appear. If you haven’t typed anything in yet, it will simply display popular artists on Spotify. When you do begin typing in search terms, it will display songs, artists, albums, or playlists whose names match. Click one to start a radio station.

  5. In the main window, you will see the current song playing for this station, as well as a history of songs that have played previously. When you have the current song selected, click the thumbs-down icon to dislike the song (which will automatically skip it), or click the thumbs-up icon to like it (which automatically adds it to a playlist called “Liked From Radio”). This will help Spotify learn what songs to play for you and which ones to avoid.

    You can also simply click the arrow icon here to skip the song.

  6. If you move your mouse cursor over a song’s album artwork, you will have some additional options.

    Click the “+” icon to add the song to your collection of music, or click the “” icon for advanced options, such as starting a playlist by adding this song to it, or sharing this song with your friends on Spotify, Facebook, Twitter, or Tumblr.

  7. You can also click the Queue icon to see what songs are coming up, or click History at the top of the screen to see a complete history of the songs you’ve listened to on this radio station.

  8. You can have up to 20 radio stations at once. Click Radio and scroll down to the “Your Stations” section. Click on the button in the middle of a station to play it, or click the “X” in the top-right corner of a station to get rid of it.

    (NOTE: You can’t delete the station that you’re currently listening to.)

Spotify Free Music Stations

That’s a brief walkthrough on how to use Spotify Radio!

App

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